What is the LBD?
Ask any woman with even a passing interest in style and she’ll tell you: the Little Black Dress. But even a name as catchy and cute as that can’t capture the nature of the thing itself. The LBD is so much more than just a dress.
For a start, it’s a concept. Think ‘Little Black Dress’ and you think of ideals: ideals like beauty, grace, flawlessness, sophistication – as well as daring, mystery, originality, individuality, intelligence and sex appeal. The LBD entered the global consciousness with the pioneering designs of Coco Chanel way back in the 1920s and it’s been synonymous with feminine cool ever since. But the LBD is not just an ever-evolving idea. It’s also something real.
It’s the much-loved dress you wear when nothing else seems to look right, the one you know will make you feel more confident when you look in the mirror. It’s the saucy little number you rely on to turn heads for all the right reasons – or the chic, elegant piece you wear when you want to look divine but discreet.
From convenience, class and adaptability to fun, excitement and sheer, unadulterated impact, the years have proven that nothing can quite match the LBD for so many of the qualities women look for in their clothing. And now the perfect dress has a perfect partner: say hello to theLBD.co.uk.
Also known as Little Black Dress, we're an online boutique dedicated to showcasing a diverse range of LBDs created by some of the best independent designers in the UK. theLBD.co.uk exists because we love the LBD – both as a concept and a creation - and we know there are thousands of other women who do too. We want to spread the message that, with the perfect LBD, every day is an event - and every woman is an icon.
We hope you enjoy the site. If you have any thoughts, questions, insights or events you'd like to share with our community via the Blog or Diary pages, drop us a line at info@thelbd.co.uk and we'll do our best to help.
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Team LBD
